Heineken

Five-Ounce Pours

Brewers Association reports number of U.S. breweries at 125-year high. Dilution be thy name? [Sioux City Journal]

“After bidding $4.1 billion for an Asian brewery in a push to buy up emerging market beer brands, Heineken has a bidding war on its hands.” [The Street]

World of Beer gets a smartphone app. I keep hearing I have to go to the WOB in Columbus. Hey assholes, it’s not that close. But yeah, I do want to go. [Miami NewTimes]

“Heavy demand for Heavy Seas beer drives expansion.” McKayla is not impressed. [explorebaltimorecounty.com]

BrewRiver GastroPub brings “craft beer, gourmet pub food” to Cincinnati’s East End. I recommend the muffaletta and rather larger tastings. [soapbox cincinnati]

Pictures of brides drinking at their weddings. Yes, maybe, yes, no, no. The beers! [Huffington Post]

Five-Ounce Pours

Heineken to boost Asian growth with $4.1bn Tiger beer deal. Tiger mom, tiger beer – both kinda racist, no? [Reuters]

American Brewing Company, a draped-in-the-flag newcomer, has launched a product line and marketing campaign targeting America’s largest brewers, which just happen to be not really American anymore. I have no idea if their beers are any good – though it is hard to imagine they are worse than their targets’ – but I do know I can’t improve upon Samuel Johnson’s quip that “patriotism is the last refuge of a scoundrel.” [AdvertisingAge]

Guess I missed International Beer Day. Which is either one day for the world to celebrate beer (which rather seems to miss the point of daily quaffing) or one day to celebrate international beers (which misses the point that a good Belgian Quad can and should be imbibed every day). [Forbes]

I guess it does kind of burn that I missed National IPA Day too. [Philadelphia Inquirer]

Couple home brews beer for their own wedding. Seriously, fuck all those people with their choreographed Chris Brown wedding intros. This is how you do a wedding. [Omaha.com]

Heineken Lager Beer

Beer No. 41 – Heineken Lager Beer

Mad Men taught us that ’60s housewives will buy it. The refrigerator in my dad’s garage tells me that lager-swilling baby boomers will too.

STYLE: Euro Pale Lager

ABV: 5%

LOOK: Bubbly pale yellow with a deliciously creamy head that doesn’t last. I thought I was going to sip a fresh biscuit, but now it’s just a thin meh line.

NOSE: Cereal, a little Rice Krispies and Cheerios. These are distinct, almost robust.

MOUTH: Pour a bowl of cereal, then add some water instead of milk. Let that sit a few minutes. Drain and throw away the cereal. Bottle the “beer.”

Beeradvocate Rating: 65

ratebeer Rating: 7

Hayward Abbey Rating: 68